Many of us use Google as our search engine of choice these days. In fact a staggering 304 million searches per day are handled by Google.Google is keen to keep its place at the top of the search engines and so they have been very busy making sure that people continue to find what they are looking for when they use their search engine. They know that serving up relevant websites for their customers will keep them coming back for more of the “Google Experience”.This is especially great news for businesses because Google has been creating many free tools to help website owners to improve the quality of the traffic to their websites. Google wants to put you and your customers together because a happy customer for you is a happy customer for them.Did I use the magic words “free tools”? Yes I think I did.Google has lots of free tools that you really should be using if you are serious about your business. I’ve listed them below.Google ToolbarIt seems everyone wants you to use their toolbar for your web browsing and I generally avoid installing toolbars onto my browser. However I make an exception for Google. Their toolbar is quite good and it has one very useful feature.Their toolbar shows you Google’s page rank of the page you are currently viewing. This is great for those who are looking for sites to get links from or even when you are checking out the competition.It’s free and you can download your copy through the following link.http://toolbar.google.com/Google Analyticshttp://www.google.com/analytics/Google Analytics is a fantastic tool. I amazed at how much they have packed into this free tool. You get a really in depth view of the traffic coming to your site and not just from Google.With Google Analytics you can see:what keywords people are using to find your site,what pages they are arriving at your site (most people wrongly belief that all their visitors arrive at the home page first),where in the world their visitors are coming from,which sites are referring visitors to the site,and much, much more.I urge anyone who is serious about their website to try Google Analytics. It’s free but do be warning you can happily spend hours looking at the results. I did!Google Webmasterhttp://www.google.com/webmasters/Google Webmaster is a great tool for giving you an overview of how Google sees your website.Want to know when you were last indexed?What to know who’s linking to you?Want to know if Google is having problems indexing your site?Google Webmaster will tell you this and much more.Google AdWords EditorIf you use Google AdWords then you might want to consider this free tool. Google AdWords Editor allows you to download your AdWords campaigns to your computer and make changes offline. You can apply multiple changes across campaigns and adgroups rather than having to enter each one separately.I’ve only recently started to use it and the interface is a little unfriendly. However I’m sure they will refine it over time. I certainly found the duplicate keywords feature very useful. Follow the link below to download and try it yourself.

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.